Investing.com
46M+ users/moPan-India
From ₹10,000per day
Digital
VerifiedDigital
About
Zomato
Zomato is India's leading food-delivery and restaurant-discovery platform, with 20 Cr+ monthly app opens and 6 Cr+ orders a month across 820+ cities.
Digital
Zomato
by ZomatoDigital820+ cities22M+ users
Reach India's most tech-savvy, high-intent diners inside Zomato with premium post-order Masthead placements - banner, video and scratch card - across 820+ cities.
Why Zomato
Post-order masthead
60% screen share
High-intent diners
Rich ad formats
Premium & brand-safe
Analytics & reporting
Proof of execution
During campaignOn the campaign start date, in-app screenshots are shared as proof of execution.
Post campaignOn completion, an impression and click delivery summary is shared.
2.2 Cr+Transacting users
20 Cr+App opens
6 Cr+Monthly orders
2.2 Lakh+Restaurants
820+Cities
1.5-2MDaily impressions
Figures are from Zomato's official media kit (November 2024) and public sources; actual figures may vary.
Targeting options
Location
- City
- Region
- Delivery radius
Audience
- Age
- Gender
Behaviour
- Ordering history
- Cuisine
The more you narrow targeting, the longer campaign execution can take and the higher the delivery cost (e.g. CPM) can be. Targeting, availability and rates are third-party platform dependencies and may change at any time without notice - actual figures are confirmed before your campaign starts.
Who you reach
Gender
MaleFemale
64%36%
Age
18-2425-3435-4445+
23%41%15%21%
Zomato Gold members
High-AOV diners
Frequent orderers
Cuisine explorers
Urban professionals
Affluent metros
Loyalty & frequencyPremium spendersHigh order frequencyCuisine-led25-34 coreDelhi, Bengaluru, Mumbai
Audience insights are from Zomato's media kit and publicly available data; actual figures may vary.
Creative specifications
Ad typeImage masthead
Canvas750 x 960 px
Safe space750 x 590 px
FormatJPG / PNG
Max file size500 KB
Resolution300 DPI
Reach1.5-2M daily impressions
CTR2-3%
Keep key text and logos inside the safe space and clear of the top-left back button. Share the open/source files plus the final image.
Creative guidelines
Masthead
Masthead canvas 750 x 960 px, safe space 750 x 590 px, JPG/PNG under 500 KB. The same creative guidelines apply to Banner, Video and Scratch Card.
Zomato media kit
Overview
Audience, targeting signals and post-order Masthead ad formats. Summary prepared by AdsJockey from Zomato's official media kit (November 2024).
Report updates
- Reports go out on Mondays and Fridays only.
- Friday and weekend launches are reported the next Monday.
Analytics sheets & screenshots
- Analytics sheet shared within 2-3 working days of going live.
- Direct-campaign screenshots in 3-5 working days (manual, not guaranteed).
- No screenshots for programmatic / ROS campaigns.
Campaign setup & pausing
- Launch takes 2-3 working days after all details are in.
- Pausing takes up to 1 working day.
Weekend notice
- No operations on weekends.
- Weekend changes are processed the next working day.
Creative guidelines
- Follow the platforms' creative specs.
- Share open creative files.
- Creative changes take 1-2 working days.
Saturdays, Sundays, public/regional holidays, or unforeseen issues such as natural calamities are not considered within the shared TAT.
Rates, reach, audience figures, formats and availability shown are indicative and may vary. Because delivery depends on external platform dependencies, the final rates and specifications for your campaign are confirmed and shared before it goes live.
Once you book, our team calls within 8 hours to walk you through the essentials.
100% Payment ProtectionYour money is safe and released only when you get what you paid for.
Ads served inside the app to its logged-in users.
Ad unit
Minimum billing ₹3,50,000 + GST.
Orders
2,33,33450,00,000
Rate₹1.5 per order
Banner Masthead on the post-order screen - covers around 60% of the screen and auto-triggers 4 seconds after the user lands on the post-order screen. Premium visibility with 1.5-2M daily impressions and a 2-3% CTR. Charged per order the ad is served on.
Placements: Post-order Masthead
Estimated campaign start
Earliest start is 5 days out. Sundays are not available.
Zomato advertising: FAQs
Can I advertise on Zomato?
Yes. Zomato advertising on AdsJockey runs on the premium post-order Masthead, which covers around 60% of the screen after a user places an order. You can choose from Banner Masthead, Video Masthead and Scratch Card formats to reach India's high-intent, transacting diners.
How much does it cost to advertise on Zomato?
Indicative Zomato rates are: Banner Masthead ₹1.5 per order (minimum billing ₹3,50,000), Video Masthead ₹1.5 per order (minimum billing ₹3,50,000) and Scratch Card ₹1.2 per scratch (minimum billing ₹2,50,000), plus 18% GST. Final rates are confirmed on the rate card.
Where do Zomato ads appear?
Ads appear on the post-order Masthead - the screen shown after a user places an order. The Masthead covers around 60% of the screen and auto-triggers about 4 seconds after the user lands on the screen, delivering 1.5-2M daily impressions with a 2-3% CTR on the banner format.
What targeting is available on Zomato?
Zomato campaigns can be targeted by gender, geography, user affluence and personas, Zomato Gold membership, average order value (AOV), cuisine preferences, preferred meal time, operating system (Android/iOS), preferred payment modes and order frequency.
Who does Zomato reach?
Zomato reaches 2.2 Cr+ monthly transacting users, 20 Cr+ monthly app opens and 6 Cr+ monthly orders across 820+ cities and ~2.2 lakh active restaurants. The audience skews male and is concentrated in the 25-34 age group, spanning metros and Tier II cities.
How do I book a Zomato campaign?
You can build a Zomato plan on AdsJockey right now: pick a Masthead format (Banner, Video or Scratch Card), set your targeting and quantity, and add it to your media plan or book it directly. Our team helps with creative specs and go-live.
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