AdsJockey Insights

Rate benchmarks, planning playbooks and case studies from India's ad marketplace.

FeaturedBenchmarksThe 2026 India OOH Rate Report: what 1,800 bookings tell us about fair pricing

Median weekly rates by city and format, the festive premium quantified, and the formats quietly getting cheaper.

AdsJockey Research · 14 min read
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OutdoorWhy programmatic billboards finally make sense for mid-market brandsAnanya Rao · 7 min readRead →
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StrategyThe ₹5 lakh media plan: how far it actually goes in each metroVikram Shetty · 9 min readRead →
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RadioDrive-time radio is quietly beating digital CPMs in tier-2 citiesNidhi Kulkarni · 5 min readRead →
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Case StudyHow Hilltop Dairy lifted retail footfall 18% with society-gate mediaPriya Kulkarni · 6 min readRead →
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StrategyFestive season booking calendar: when to lock inventory for DiwaliArjun Deshpande · 8 min readRead →
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CTV / OTTCTV pre-rolls vs. TV spots: a side-by-side cost-per-reach teardownDevika Menon · 11 min readRead →
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OwnersPricing your hoarding: what the top-earning owners do differentlyFarhan Nadkarni · 7 min readRead →
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Case StudyPaisaPe’s 2.1 crore transit impressions: the full media mixNeha Jha · 10 min readRead →
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OutdoorIlluminated vs. non-lit hoardings: is the 30% premium worth it?Ananya Rao · 6 min readRead →
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