Investing.com
46M+ users/moPan-India
From ₹10,000per day
Digital
VerifiedHyperlocal & BTL
About
Zepto
Zepto is one of India's fastest-growing quick-commerce platforms, delivering groceries and daily essentials in minutes across major Indian cities.
Hyperlocal & BTLDigital
Zepto
by ZeptoHyperlocal & BTL75+ cities25M+ MAU
Reach high-intent shoppers inside Zepto, and follow them to the doorstep with hyperlocal sampling and flyer drops in every delivery order.
Why Zepto
Pinpoint targeting
High-intent buyers
Sample in hand
Doorstep delivery
Instant trial
Drives conversion
Proof of execution
During campaignOn the campaign start date, 1 flyer-integration image is shared. Within 2-3 working days from the start date, 7-8 images of flyer deliveries in customers' orders are shared.
Post campaignOn completion, the final delivery count and a day-wise summary report are shared.
All proof-of-execution images clearly display the flyer during delivery or integration. The campaign starts only after PO confirmation and advance payment; any delay in barcode sharing or creative approval may extend the schedule.
25M+Monthly users
₹450+Order value
210M+Quarterly orders
16M+Monthly buyers
40%Weekly retention
75+Cities
Figures are based on publicly available online data and may vary.
Targeting options
Location
- City
- Locality
- Delivery zone
Audience
- Age
- Gender
- Income
Behaviour
- Categories
- Segments
The more you narrow targeting, the longer campaign execution can take and the higher the delivery cost (e.g. CPM) can be. Targeting, availability and rates are third-party platform dependencies and may change at any time without notice - actual figures are confirmed before your campaign starts.
Who you reach
Gender
MaleFemale
61.5%38.5%
Age
18-2425-3435+
29%36%35%
Midnight snacker
Impulse-first
Financially active
Urban nester
Habit-hooked
Category explorer
4.6x Food lovers4.4x Avid shoppers3.5x Avid investors3.4x Travel buffs3.4x Home nesters2.9x Lifestyle seekers2.9x Business pros2.8x Fitness enthusiasts2.7x Wellness seekers2.7x On-the-go navigators2.4x Productivity buffs2.1x Power users
Audience insights are indicative and based on publicly available data; actual figures may vary.
AdsJockey responsibilities
- After PO confirmation and advance payment, the Zepto barcode is shared within 2 working days and must be incorporated into the flyer.
- The warehouse dispatch date and bundle quantity are shared for the printed flyers.
- Flyers are distributed to your targeted pincodes and the campaign goes live within 3-4 working days.
- Proof-of-execution images, the final delivery count, and a day-wise summary report are shared.
Client responsibilities
- The creative is reviewed and approved within 1-2 working days of the barcode being shared.
- Approved flyers carrying the barcode are printed by the brand (unless the printing add-on is chosen) and dispatched with a dummy PO to the Zepto warehouse within 2-3 working days.
- Any changes or additional requirements are confirmed in writing before execution.
Creatives & add-ons
- One reference image and open files from the client. Creatives are redesigned in Zepto format by the Zepto team.
- Brands can get an AR (Augmented Reality) filter on Instagram, interactive effects that can be added to Instagram Stories and Reels.
Good to know
Flyer sizeA5A4A3
Flyer GSM90, 130 or 170
BarcodeNPI barcode, mandatory
Pamphlets can be targeted by specific areas (pincodes), product categories, or order-value segments. Additional targeting options are available, but we recommend these three most effective methods, since excessive targeting can increase turnaround time and delay audience reach.
Rates, reach, audience figures, formats and availability shown are indicative and may vary. Because delivery depends on external platform dependencies, the final rates and specifications for your campaign are confirmed and shared before it goes live.
Once you book, our team calls within 8 hours to walk you through the essentials.
100% Payment ProtectionYour money is safe and released only when you get what you paid for.
Sampling and flyer distribution delivered to the user's doorstep.
Distribution type
Your printed pamphlets are inserted into Zepto delivery orders.
units
1,00,00050,00,000
Rate₹3.5 / unit
Minimum billing ₹3,50,000 + GST.
Volume slabs: the more units, the lower the per-unit rate.
Estimated campaign start
Earliest start is 10 days out. Sundays are not available.
Zepto advertising: FAQs
How much does it cost to advertise on Zepto?
Zepto advertising on AdsJockey starts from ₹100 CPM for a masthead banner, with static banners at ₹125 CPM and video banners at ₹190 CPM (plus 18% GST). Interactive units are priced at ₹1.5 per scratch or spin, and carry-bag branding at ₹5 per bag. In-app campaigns carry a minimum billing from ₹2,50,000.
What ad formats are available on Zepto?
Zepto offers in-app static banners, video banners, a homepage masthead, and gamified scratch-card and spin-the-wheel units. Off-app you can run pamphlet inserts, product sampling, innovative merchandising and carry-bag branding delivered to the customer's doorstep. In-app and on-ground formats can be combined in one media plan.
What is the minimum spend to advertise on Zepto?
In-app Zepto campaigns start at a minimum billing of ₹2,50,000 plus GST, with the homepage masthead from ₹3,50,000. On-ground formats such as pamphlet distribution, sampling and carry-bag branding typically require a minimum of 1,00,000 units per campaign, priced by city, volume and sample weight.
How many users and cities does Zepto reach?
Zepto reaches 25M+ monthly active users across 75+ cities in India, concentrated in dense metro and Tier-1 neighbourhoods. Its audience skews young and urban, with a roughly 62% male and 38% female split, and a strong late-night and impulse ordering pattern that suits snacking, beverage and convenience brands.
Who should advertise on Zepto?
Zepto is ideal for FMCG, food and beverage, personal care and D2C brands targeting young, urban, impulse-led shoppers. It works especially well for new product launches, festive and seasonal pushes, and trial-driven categories where reaching customers in a fast, convenience-first mindset drives conversions.
What targeting options are available on Zepto ads?
Zepto campaigns can be targeted by city, pincode or a radius around specific stores, as well as by product category and order value. This hyperlocal precision lets you focus spend on the neighbourhoods and store catchments that matter most to your brand.
How do I book a Zepto ad campaign on AdsJockey?
On AdsJockey you select the ad unit, set your impressions or quantity, and add it to your media plan. Our team confirms availability, you share the creative, and the campaign goes live. Rates are transparent and every listing is verified, so there are no hidden markups.
How soon can my Zepto campaign go live?
A Zepto in-app campaign can go live in about 10 days once creative and details are confirmed; on-ground activations may need extra lead time for printing and dispatch. Sundays are not available for go-live. Submitting artwork and approvals early helps secure your preferred start date.
How do I get proof and reporting for my Zepto campaign?
You receive in-app screenshots on the campaign start date, an analytics sheet within 2-3 working days of going live, and campaign screenshots within 3-5 working days for direct campaigns. A full end-of-campaign report follows once the run completes.
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