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46M+ users/moPan-India
From ₹10,000per day
Digital
VerifiedDigital
About
Google Pay
Google Pay (GPay) is one of India's leading UPI apps for payments, bills, recharges and rewards.
Digital
Google Pay
by Google PayDigitalPan-India200M+ MAU
Reach India's premium, online-transacting audience inside Google Pay - the platform that pioneered scratch cards in India - with voucher and banner placements across the payment and rewards journey.
Why Google Pay
Top UPI app
150M users
Mass reach
Daily usage
High attention
Full-funnel
Proof of execution
During campaignOn the start date (if not a holiday), 2-4 in-app screenshots are shared as proof of execution.
200M+Monthly users
~35%UPI share
5M+Merchants
90%+Pincodes
300+Cities
1B+App downloads
Figures are based on publicly available online data and may vary.
Targeting options
Location
- City
- Metros
Audience
- Age
- Gender
Behaviour
- Spend category
- Spend frequency
Timing
- Peak hours
- Weekends
The more you narrow targeting, the longer campaign execution can take and the higher the delivery cost (e.g. CPM) can be. Targeting, availability and rates are third-party platform dependencies and may change at any time without notice - actual figures are confirmed before your campaign starts.
Who you reach
Gender
MaleFemale
75%25%
Age
Under 2020-2930-3940+
24%42%26%8%
Income level
HighMidLow
20%45%35%
Voucher scratchers
Premium internet users
UPI-first users
Deal seekers
Financially active
Pan-India reach
Reward-ledOnline transactorsDaily payersHigh intentTransacting baseMetros + beyond
Audience insights are indicative and based on publicly available data; actual figures may vary.
Case studies
5paisaAcquired users at 74% lower CAC; 59% of users copied the code or clicked through.
boAt15%+ engagement and 2x+ average ROI; a year-round default D2C sales channel.
AHADoubled average subscriptions per month at one of its lowest cost-per-subscription across channels.
Sarva Yoga80K+ registrations in 20 days at 10-11% lower cost than other channels.
Creative specifications
Ad typeImage voucher (optional video)
Best forImpact
Cover image680x440 px, 72 dpi (JPG/PNG)
Safe area560x320 px
Logo300x300 px (JPG/PNG)
Text limitsBrand ~13, title ~12, subtitle ~20 chars
Video (optional)YouTube URL, under 60s, 1920x1080 (16:9), 1080p
Full guideline
Also share: offer construct, unique promo codes (CSV, up to 1M, under 25 MB), landing page URL, brand description and T&Cs. Images must be text-free and high quality - no logo/button overlays, borders, inverted colours or filters. Videos must be brand-owned, public on YouTube, monetisation off, and uploaded in the last 90 days.
Good to know
Third-party trackingSupported - attach your own impression and click trackers (e.g. DV360, IAS, DoubleVerify) to independently verify delivery.
Google Pay vouchers deck
Overview
How Google Pay Vouchers work, targeting options, the CPE commercial model and brand case studies.
Report updates
- Reports are updated on working days - Monday and Friday - at 6:30 PM only.
- Data from the digital platforms is received by 6:00 PM on these reporting days.
- Campaigns launched on Friday or over the weekend are reported the following Monday.
Analytics sheets & screenshots
- The analytics sheet is shared within 48-72 working hours after the campaign goes live.
- Screenshots for direct campaigns can be shared within 3-5 working days of going live, but this is a manual process and cannot be committed.
- Screenshots are not available for programmatic (ROS) campaigns, which do not occupy a fixed ad position.
Campaign setup & pausing
- Campaign launch typically takes 48-72 working hours after all details are received.
- Pausing a campaign requires 8-12 hours post request.
Weekend notice
- Digital platforms do not operate on weekends.
- Any changes - creatives, landing pages or targeting - or pausing over the weekend are processed the next working day.
Creative guidelines
- Follow the creative guidelines and specs shared by the platforms.
- Share open files for all creatives.
- A creative change or replacement takes 24-48 hours as platforms update from the backend.
Saturdays, Sundays, public/regional holidays, or unforeseen issues such as natural calamities are not considered within the shared TAT.
Rates, reach, audience figures, formats and availability shown are indicative and may vary. Because delivery depends on external platform dependencies, the final rates and specifications for your campaign are confirmed and shared before it goes live.
Once you book, our team calls within 8 hours to walk you through the essentials.
100% Payment ProtectionYour money is safe and released only when you get what you paid for.
Ads served inside the app to its logged-in users.
Ad unit
Minimum billing ₹2,50,000 + GST.
Scratches
20,83450,00,000
Rate₹12 per scratch
Google Pay pioneered scratch cards in India. After a transaction, users receive a scratch card revealing your offer - cashback or a discount coupon. Priced per scratch.
Placements: Post-transaction rewards
Estimated campaign start
Earliest start is 3 days out. Sundays are not available.
Google Pay advertising: FAQs
How much does it cost to advertise on Google Pay?
Google Pay advertising on AdsJockey starts from ₹12 per scratch for a scratch-card offer, with home-page and rewards banners at ₹130 CPM (plus 18% GST). Scratch-card campaigns carry a ₹2,50,000 minimum billing and banners a ₹7,50,000 minimum.
What ad formats are available on Google Pay?
Google Pay offers scratch cards - its pioneering reward format, priced per scratch - and image banners on the home page and rewards section. It focuses on high-attention placements at the moment of transaction.
What is the minimum spend to advertise on Google Pay?
Google Pay scratch-card campaigns start at a minimum billing of ₹2,50,000 plus GST and banner campaigns at ₹7,50,000. Scratch cards are billed per scratch; banners on a CPM basis. You can scale impressions and placements up from the minimum.
How many users does Google Pay reach?
Google Pay reaches 200M+ monthly active users and is one of India's top two UPI apps, with roughly a third of all UPI transactions and deep pan-India penetration. Its audience skews premium, online-transacting and young.
Who should advertise on Google Pay?
Google Pay suits FMCG, e-commerce, BFSI, gaming, D2C and app-first brands that want mass, pan-India digital reach at the moment of transaction. It works for awareness, app installs, offers and reward-led campaigns.
What targeting options are available on Google Pay ads?
Google Pay campaigns can be targeted by state, city and pincode, plus audience segments such as age, gender and language - so you can run tight regional or hyperlocal campaigns, or scale to a broad national audience.
How do I book a Google Pay ad campaign on AdsJockey?
On AdsJockey you select the ad unit, set your impressions or quantity, and add it to your media plan. Our team confirms availability, you share the creative, and the campaign goes live. Rates are transparent and every listing is verified, so there are no hidden markups.
How soon can my Google Pay campaign go live?
A Google Pay campaign can go live in about 3 days once creative and details are confirmed. Sundays are not available for go-live. Sharing final creative and approvals early helps you hit your preferred start date.
How do I get proof and reporting for my Google Pay campaign?
You receive in-app screenshots on the campaign start date, an analytics sheet within 48-72 working hours of going live, and campaign screenshots within 3-5 working days for direct campaigns. Programmatic (ROS) campaigns do not carry screenshots.
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