Investing.com
46M+ users/moPan-India
From ₹10,000per day
Digital
VerifiedDigital
About
CRED
CRED is a members-only fintech platform for creditworthy Indians to pay credit-card bills and unlock exclusive rewards and experiences.
Digital
CRED
by CREDDigitalPan-India13M+ members
Reach India's most creditworthy, high-income members inside the CRED app - an affluence-dense community that pays $1.6B+ in credit-card bills every month - with high-visibility placements across the rewards and payment journey.
Why CRED
Premium fintech
15M members
HNI audience
High intent
High attention
Reward-led
Proof of execution
During campaignOn the start date (if not a holiday), 2-4 in-app screenshots are shared as proof of execution.
13M+Active members
750+Credit score
₹42KCard bill
$1.6B+Card bills/mo
900M+Rewards impressions
8M+Engaged/mo
Figures are based on publicly available online data and may vary.
Targeting options
Location
- City
- Metros
Audience
- Affluent tier
- Premium
Behaviour
- Retargeting
The more you narrow targeting, the longer campaign execution can take and the higher the delivery cost (e.g. CPM) can be. Targeting, availability and rates are third-party platform dependencies and may change at any time without notice - actual figures are confirmed before your campaign starts.
Who you reach
Gender
MaleFemale
82%18%
Age
18-2526-3536-4546+
8%60%22%10%
Income level
HighMidLow
55%35%10%
Credit-card holders
High spenders
Premium shoppers
Early adopters
Metro professionals
Reward seekers
High-intentPremium basketsAspirationalTech-firstTop citiesCoins & offers
Audience insights are indicative and based on publicly available data; actual figures may vary.
Case studies
Citizen10.7M impressions, 5% banner CTR, 336K vouchers distributed, 25% landing-page CTR.
Pepperfry10.2M impressions, 9% banner CTR, 458K vouchers, 23% landing-page CTR.
FabIndia9.4M impressions, 81K vouchers distributed, 28% landing-page CTR.
Beardo6M impressions, 100K vouchers distributed, 53% landing-page CTR.
Creative specifications
Ad typeStatic image (click-out)
Best forImpact
PlacementPost-payments screen
Dimensions331 x 181 px, or 1500 x 1000 px
ResolutionHigh-resolution required
BackgroundNo black or white background
StyleNon-lifestyle image preferred
Static creative only. If the creative has text, also share the background image separately. Share all open files, and a landing page URL is required.
Good to know
Third-party trackingSupported - attach your own impression and click trackers (e.g. DV360, IAS, DoubleVerify) to independently verify delivery.
CRED media kit
Overview
Full audience profile, engagement metrics, ad constructs and brand case studies.
Report updates
- Reports are updated on working days - Monday and Friday - at 6:30 PM only.
- Data from the digital platforms is received by 6:00 PM on these reporting days.
- Campaigns launched on Friday or over the weekend are reported the following Monday.
Analytics sheets & screenshots
- The analytics sheet is shared within 48-72 working hours after the campaign goes live.
- Screenshots for direct campaigns can be shared within 3-5 working days of going live, but this is a manual process and cannot be committed.
- Screenshots are not available for programmatic (ROS) campaigns, which do not occupy a fixed ad position.
Campaign setup & pausing
- Campaign launch typically takes 48-72 working hours after all details are received.
- Pausing a campaign requires 8-12 hours post request.
Weekend notice
- Digital platforms do not operate on weekends.
- Any changes - creatives, landing pages or targeting - or pausing over the weekend are processed the next working day.
Creative guidelines
- Follow the creative guidelines and specs shared by the platforms.
- Share open files for all creatives.
- A creative change or replacement takes 24-48 hours as platforms update from the backend.
Saturdays, Sundays, public/regional holidays, or unforeseen issues such as natural calamities are not considered within the shared TAT.
Rates, reach, audience figures, formats and availability shown are indicative and may vary. Because delivery depends on external platform dependencies, the final rates and specifications for your campaign are confirmed and shared before it goes live.
Once you book, our team calls within 8 hours to walk you through the essentials.
100% Payment ProtectionYour money is safe and released only when you get what you paid for.
Ads served inside the app to its logged-in users.
Ad unit
Minimum billing ₹2,00,000 + GST.
Impressions
6,15,38550,00,000
Rate₹325 CPM
A high-visibility spotlight banner - a direct click-out asset on the post-payments screen. A tap takes users straight to your platform, driving engagement and conversions.
Placements: Home spotlight · Rewards section
Estimated campaign start
Earliest start is 3 days out. Sundays are not available.
CRED advertising: FAQs
How much does it cost to advertise on CRED?
CRED advertising on AdsJockey starts from ₹15 per scratch, with in-app banners and video from ₹325 CPM (plus 18% GST). Banner, video and scratch-card campaigns carry a ₹2,00,000 minimum billing; website-view (traffic) campaigns start at ₹410 CPM with a ₹15,00,000 minimum.
What ad formats are available on CRED?
CRED offers in-app banners, video ads, interactive scratch cards and website-view (traffic) units across the payment and rewards journey. As a digital-only payments platform it focuses on high-attention placements at the moment of transaction.
What is the minimum spend to advertise on CRED?
CRED banner, video and scratch-card campaigns start at a minimum billing of ₹2,00,000 plus GST, while website-view (traffic) campaigns start at ₹15,00,000. You can scale impressions and placements up from the minimum.
How many users does CRED reach?
CRED is a premium, members-only platform with 15M+ creditworthy members, concentrated in India's top metros. Its audience skews affluent and high-intent - ideal for brands targeting high-income, credit-card-holding consumers.
Who should advertise on CRED?
CRED suits premium and aspirational brands - fintech, travel, fashion, electronics, D2C and lifestyle - that want to reach affluent, high-income, credit-first consumers. It is strong for premium launches, high-value offers and reward-led campaigns.
What targeting options are available on CRED ads?
CRED campaigns can be targeted by state, city and pincode, plus audience segments such as age, gender and language - so you can run tight regional or hyperlocal campaigns, or scale to a broad national audience.
How do I book a CRED ad campaign on AdsJockey?
On AdsJockey you select the ad unit, set your impressions or quantity, and add it to your media plan. Our team confirms availability, you share the creative, and the campaign goes live. Rates are transparent and every listing is verified, so there are no hidden markups.
How soon can my CRED campaign go live?
A CRED campaign can go live in about 3 days once creative and details are confirmed. Sundays are not available for go-live. Sharing final creative and approvals early helps you hit your preferred start date.
How do I get proof and reporting for my CRED campaign?
You receive in-app screenshots on the campaign start date, an analytics sheet within 48-72 working hours of going live, and campaign screenshots within 3-5 working days for direct campaigns. Programmatic (ROS) campaigns do not carry screenshots.
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