Blinkit
VerifiedHyperlocal & BTL
About
Blinkit
Blinkit

Blinkit (formerly Grofers) is India's largest quick-commerce platform, delivering groceries and essentials in minutes across 300+ cities.

Hyperlocal & BTLDigital

Blinkit

by Blinkit
Hyperlocal & BTL300+ cities90M+ MAU

Reach consumers in-the-moment with targeted sampling and flyer distribution inserted into Blinkit orders. India's largest quick-commerce player drops your product sample or offer flyer straight into the delivery bag, driving instant trial and conversion at the doorstep.

Why Blinkit
Pinpoint targeting
High-intent buyers
Sample in hand
Doorstep delivery
Instant trial
Drives conversion
Proof of execution
During campaignWithin 2-3 working days from the campaign start date, 3-4 flyer-integration images, shown in the cart during delivery, are shared.
Post campaignOn completion, the final delivery count and a day-wise summary report are shared.

All integrated proof-of-execution images clearly display in the cart during delivery. The campaign starts only after PO confirmation and advance payment; any delay in barcode sharing or creative approval may extend the schedule.

90M+Monthly users
₹500+Order value
331M+Quarterly orders
30M+Monthly buyers
50%Weekly retention
300+Cities

Figures are based on publicly available online data and may vary.

Targeting options
Location
  • City
  • Locality
  • Catchment
Behaviour
  • Purchase history
  • Categories
Timing
  • Frequency
  • Seasonal

The more you narrow targeting, the longer campaign execution can take and the higher the delivery cost (e.g. CPM) can be. Targeting, availability and rates are third-party platform dependencies and may change at any time without notice - actual figures are confirmed before your campaign starts.

Who you reach
Gender
MaleFemale
60.4%39.6%
Age
18-2424-3435+
35%33%32%
Travel savvy
Well-read & aware
Financially curious
Foodie
Self-conscious
Young parents
1.5x Travel buffs1.2x Business travellers1.1x Luxury travellers1.2x Book lovers1.9x Avid investors2.3x Online banking1.6x Business-news readers4.1x Organic food2.3x Vegans1.3x 30-min chefs1.6x Fashionistas1.6x Frequent salon visits

Audience insights are indicative and based on publicly available data; actual figures may vary.

AdsJockey responsibilities
  • After PO confirmation and advance payment, the Blinkit barcode is shared within 2 working days and must be incorporated into the flyer.
  • The warehouse dispatch date and bundle quantity are shared for the printed flyers.
  • Flyers are distributed to your targeted pincodes and the campaign goes live within 3-4 working days.
  • Proof-of-execution images, the final delivery count, and a day-wise summary report are shared.
Client responsibilities
  • The creative is reviewed and approved within 1-2 working days of the barcode being shared.
  • Approved flyers carrying the barcode are printed by the brand (unless the printing add-on is chosen) and dispatched with a dummy PO to the Blinkit warehouse within 2-3 working days.
  • Any changes or additional requirements are confirmed in writing before execution.
Good to know
Flyer sizeA5A6
Flyer GSM200-250
Flyer colourCMYK
Creative formatPDF, AI or CDR
BarcodeMandatory on pamphlet
Turnaround10-14 working days

Rates, reach, audience figures, formats and availability shown are indicative and may vary. Because delivery depends on external platform dependencies, the final rates and specifications for your campaign are confirmed and shared before it goes live.

Once you book, our team calls within 8 hours to walk you through the essentials.

100% Payment ProtectionYour money is safe and released only when you get what you paid for.

Sampling and flyer distribution delivered to the user's doorstep.

Distribution type

Your printed pamphlets are inserted into Blinkit delivery orders.

units
1,00,00050,00,000
Rate₹4 / unit

Minimum billing ₹4,00,000 + GST.

Volume slabs: the more units, the lower the per-unit rate.

Estimated campaign start

Earliest start is 10 days out. Sundays are not available.

Blinkit advertising: FAQs

How much does it cost to advertise on Blinkit?

Blinkit advertising on AdsJockey starts from ₹1.5 per order for a static in-app banner, with video banners at ₹2 per order and scratch cards at ₹1.5 per scratch (plus 18% GST). Larger gamified units and on-ground activations are priced on request. Most in-app campaigns carry a minimum billing of ₹2,50,000.

What ad formats are available on Blinkit?

Blinkit offers in-app static banners, video banners, scratch cards and buildable gamification units placed across the order and post-order journey. Off-app you can run hyperlocal activations such as pamphlet inserts in delivery bags, product sampling and branded merchandising. You can mix in-app reach with on-ground sampling in a single plan.

What is the minimum spend to advertise on Blinkit?

In-app Blinkit campaigns start at a minimum billing of ₹2,50,000 plus GST. On-ground formats such as pamphlet distribution, product sampling and merchandising typically require a minimum of 1,00,000 units per campaign, priced on request based on city, volume and sample weight.

How many users and cities does Blinkit reach?

Blinkit reaches 90M+ monthly active users across 300+ cities in India, making it one of the widest quick-commerce networks for advertisers. Its audience skews towards high-intent urban shoppers ordering groceries and essentials for instant delivery, with a roughly 60% male and 40% female split.

Who should advertise on Blinkit?

Blinkit works best for FMCG, food and beverage, personal care, household, baby care, health and D2C brands that want to reach affluent, high-intent urban shoppers at the point of purchase. Because shoppers are already in a buying mindset, it is strong for product launches, trials and driving immediate conversions.

What targeting options are available on Blinkit ads?

Blinkit campaigns can be targeted by city and pincode, product category, order value and shopping behaviour, so you reach the right basket at the right time. On-ground sampling and pamphlet inserts can be planned around specific stores and neighbourhoods for precise hyperlocal targeting.

How do I book a Blinkit ad campaign on AdsJockey?

On AdsJockey you select the ad unit, set your impressions or quantity, and add it to your media plan. Our team confirms availability, you share the creative, and the campaign goes live. Rates are transparent and every listing is verified, so there are no hidden markups.

How soon can my Blinkit campaign go live?

A Blinkit in-app campaign can go live in about 10 days once creative and details are confirmed; on-ground activations may need extra lead time for printing and dispatch. Sundays are not available for go-live. Sharing final creative and approvals early helps hit your preferred start date.

How do I get proof and reporting for my Blinkit campaign?

You receive in-app screenshots on the campaign start date, an analytics sheet within 2-3 working days of going live, and campaign screenshots within 3-5 working days for direct campaigns. A full end-of-campaign report follows once the run completes.

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